We are announcing a campaign to bolster our children and disadvantaged young people’s development initiative, using football as a platform to promote development and well-being, increase their resistance to crime, violence, and drug abuse, and enhance their social responsibility, with an inclusive mechanism of youth empowerment, and strengthening competencies through capacity-building intervention, unlocking potentials, paving the way for socio-economic transformation and sustainable development, and using “social prescribing” to support mental wellbeing.